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New Australian Country Manager Joins the Sales Team

13th March 2023

We are pleased to welcome Ronan Rafferty to Sepura as an integral part of the Australian Sales team.

Joining the Sales team as Country Manager for Australia, Ronan comes aboard at an exciting time as Sepura deploys the first VHF TETRA terminals to the critical communications market and continues to develop opportunities for broadband and hybrid LTE solutions.

Based in Sydney and operating out of the Sepura Australia office in Melbourne, Ronan will be taking the reins from Senior Business Development Manager, Doug Bowden who is retiring later this year.

Ronan Rafferty HR landscape

“I can’t wait to get started. It’s been really exciting spending some time with the team and understanding our new products heading to market. VHF TETRA is a huge opportunity for Sepura, and we are now seeing traction with our hybrid broadband solutions which offer real advantages to mining companies in supporting their operations. I am looking forward to really getting to know our partners in Australia and helping them to continue to grow their mission critical business.”

Ronan Rafferty, Country Manager, Sepura

Ronan and the team have the opportunity to build on Sepura’s considerable success in Australia, where over 120,000 TETRA radio terminals have now been deployed, primarily in mining but also on transport, utilities, and commercial sites.

Ronan brings a wealth of experience with him, having previously worked for JVCKENWOOD Australia, where he managed the Communications and Professional Divisions, primarily selling radio terminals and solutions to mission critical organisations across Australia. Prior to this, Ronan led a division within IBM supporting global software solutions in Dublin, Ireland.

Sepura SC20 TETRA Radio at an Iron Ore Mine

“Doug and the team have done a fantastic job in building up Sepura’s presence from a standing start to be the market leader in critical communications for mining in the country. We want to build on this with Ronan’s appointment and my own focus on Australia, to ensure we can support our customers looking to transition from narrowband to broadband solutions.”

Terence Ledger, Regional Director for Middle East and APAC, Sepura

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