Sepura: Going Further In Critical Communications

30th April 2013

Sepura unveils its new branding at Critical Communications World.

The rebranding reflects the expansion of Sepura's activities and products to deliver a complete solution for all of our customers' critical communications, including the acquisition of 3T Communications whose comprehensive infrastructure offering has proved a valuable addition to Sepura's market-leading TETRA product portfolio. Combining 3T Communications infrastructure and Sepura's terminals played a key role in securing contracts with a range of prestigious organisations such as Audi, Malaysian Airports and CERN.

To consolidate its assimilation into the Sepura family, 3T Communications AG will become Sepura Systems GmbH. Sepura's new look reflects the integration of the two companies and marks the organisation's transition from the design and manufacture of TETRA digital radios to provider of full end-to-end critical communications solutions.

"The last year has been marked by many significant successes for Sepura," said Marketing Manager Rebecca Greenall.

"In addition to securing a host of contracts, we've garnered a succession of business awards, including Turnaround of the Year at the PLC Awards and Best use of TETRA for Public Safety at the International TETRA awards. Our new brand embodies the spirit of innovation that has shaped these successes, encapsulating our heritage and reflecting the fresh thinking of the company that will take us into the future."

"Through the acquisition of 3T Communications, we have significantly strengthened our competitive position, whilst underlining our drive to further enhance shareholder value" added Gordon Watling, Sepura's CEO.

"It's therefore appropriate that our branding should reflect the integration of the two business strands, and Sepura's transition to a 'one-stop shop' that addresses all of our customers' critical communication needs."

Sepura also unveils its new-look website which, in line with the new brand, hosts for the first time a solutions section and features the newly launched lines of business: applications and systems. The new website promises visitors a thoroughly engaging and informative experience with complete ease of navigation at every step of the way.