Sepura Recruit LTE Specialist to Further Drive Broadband Solutions Growth

16th May 2022

Sepura has moved to further develop its presence in the LTE critical communications market with the recruitment of Rob Merrick as Business Development Manager for Broadband Products.

Rob’s role will be to continue to grow Sepura’s presence in the evolving LTE market space, supporting customers and partners in deploying Sepura’s mission critical broadband solutions.

Rob’s previous role was as Solutions Architect at the UK Home Office where he played a leading role in the development of the Emergency Services Network Project as Subject Matter Expert on Mission Critical LTE. He also represented the Home Office in discussions on 3GPP standards, helping to build the technical architecture for the MCX solution and working with end users to ensure ESN meets their requirements.

Rob will bring this detailed understanding of users’ requirements to Sepura as the company grows its presence in the emerging LTE market, building on the company's extensive experience in providing public safety and commercial organisations with critical communications solutions over the past 20 years.

Prior to his role at the Home Office, Rob had worked for the Directorate for Emergency Communication in Norway as Technical Architect on Nodnett, and he has also held technical architect roles at Nokia and Motorola.

Rob Merrick, Business Development Manager, Sepura sitting in a chair
Rob Merrick has joined Sepura to lead on their broadband sales opportunities

Speaking of his new role, Rob said: “Sepura has an outstanding reputation in the market for the quality of its products and its customer service. We are seeing across the world a gradual shift to users investigating and testing the opportunities presented by LTE, particularly as a hybrid solution maintaining TETRA for mission critical voice communications. I have spent a considerable period of time with end users over my career, understanding their needs and building fit for purpose solutions to answer these.

“There are significant opportunities in the market where LTE solutions can answer customers’ operational needs by providing access to mission critical data in the field. Sepura are perfectly placed to respond to this need with the SCU3 and I look forward to supporting the company moving forwards in this area.”

Worldwide Sales Director, Terence Ledger added: “For Sepura it is vital to have the right resources available to support our regional teams and partners. For our customers it is vital to have access to knowledgeable, trusted teams that can support them. We are delighted to bring Rob on board, to make use of his extensive knowledge gained in roles around the world and to continue to ensure that our customers have best in class solutions to support them moving forwards. We look forward to Rob playing a crucial role in Sepura’s presence in the critical communications market.”

Rob will be presenting on Sepura’s next generation solutions at the ASTRID User Days in Louvexpo La Louvière on 18 May.

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